Q&A with Nicolas Garfinkel, Founder of InterviewDroid

Q: Nicolas, there's a lot of talk about the flood of AI-generated content. How pressing is that issue for brands today?

A: It's more urgent than many realize. We're operating in an era where the volume of content is exploding—yet volume alone doesn't cut it anymore. Consider the findings from Graphite: they analyzed a random sample of 65,000 English-language articles published between January 2020 and May 2025 and found that AI-generated content reached a tipping point—roughly 52% of new written material is now AI-generated.

That's a staggering number. It means that more than half of what's being published online today wasn't written by a person. This has two big implications for brands:

It dilutes distinctiveness. If every marketer uses the same LLMs to produce "SEO-optimized" articles, the output converges. You start sounding like everyone else.
It erodes authority. Graphite's study also found that while AI-generated content dominates in volume, it underperforms in visibility. Human-authored pages are still far more likely to rank in the top five Google results, largely because they convey trust, depth, and originality.

So the paradox is this: content creation has never been easier, but earning visibility and authority has never been harder.

Q: You mention "real expert value." Why is that so difficult for brands to capture?

A: The idea seems simple: have your subject-matter experts share their knowledge so your brand produces authoritative content. But execution is where things fall apart.

Here's why:

Experts are busy. Lawyers, engineers, and other professionals prioritize clients, code, or strategy over marketing interviews.
Scheduling is painful. Coordinating calendars, prepping questions, recording, transcribing, and handing off to content teams often takes weeks.
Cost adds up. Transcription, note-taking, editing, and follow-ups create overhead most marketing teams can't sustain.
Voice gets lost. Even when you capture insights, translating an expert's authentic voice into publishable content that feels human—not corporate—takes serious effort.

So while every marketing team knows they should "use their experts," in practice, it's time-consuming, inconsistent, and rarely scalable.

Q: That sounds like where InterviewDroid comes in. What differentiates your approach?

A: InterviewDroid was designed to eliminate those bottlenecks. We automate what's mechanical and preserve what's human. Here's how:

Automated scheduling and recording
Experts can record their thoughts on their own time—early morning, after a meeting, even from their phone while commuting. The platform automates scheduling, reminders, and call setup so there's no back-and-forth.
Automatic transcription and creative briefs
Once the interview is complete, InterviewDroid transcribes the conversation, summarizes key insights, and drafts a creative brief ready for your content team. The process from idea to publishable material goes from days to hours.
Tone matching that preserves the expert's voice
We analyze how the expert speaks—their cadence, phrasing, and word choice—and apply that to the written output. The result is content that sounds like them, not like a ghostwriter.

It's automation without losing authenticity.

Q: What types of brands benefit most from InterviewDroid?

A: Any brand with internal expertise can benefit, but it's especially transformative in a few sectors:

Professional services and law firms – When regulations change, timing is critical. InterviewDroid helps lawyers capture and share their perspective immediately—without needing to schedule a formal interview.
Technology and SaaS companies – Engineers and product leads often have unique insights that get lost. We make it effortless to capture their perspective and turn it into customer-facing content.
Agencies and thought-leadership firms – Agencies thrive on intellectual credibility. With InterviewDroid, they can capture their leaders' thinking and push out consistent, high-authority material.

In each case, the combination of speed and authenticity is what drives success.

Q: Some might argue automation risks making content feel formulaic. What would you say to that?

A: It's a fair question—but automation doesn't mean generic. The secret is in what we automate. InterviewDroid automates logistics, not thought.

Our AI doesn't replace your experts—it amplifies them. They're still the ones sharing insights. We just handle the scheduling, transcription, and formatting so that nothing gets lost. The voice, tone, and ideas remain entirely theirs.

That's what makes the content human: it starts with a human.

Q: What do you see happening in content marketing over the next 12–24 months?

A: We're going to see three major shifts:

Experts will become the face of brands.
Audiences don't want to hear from "the brand" anymore—they want to hear from the people behind it. You can already see this trend on LinkedIn and YouTube: individual voices outperform corporate accounts in engagement and trust.
The flood of AI content will push distinctiveness to the forefront.
Graphite's data shows we've hit 52% AI-generated content, and Ahrefs recently reported that 74% of new webpages now contain some AI-generated text. That means differentiation will be harder than ever. The only way to stand out is through credible, expert-driven perspectives.
Search engines will increasingly reward originality.
Despite AI volume, human-authored and hybrid content still dominates the top search positions. Search algorithms are evolving to reward content depth, freshness, and expert validation. The shortcut era is over.

Brands that combine speed with authenticity—fast publishing powered by real experts—will be the ones that win.

Q: What's the onboarding process like for new brands?

A: It's simple:

Sign up for InterviewDroid (there's a generous free tier to start).
Add your experts—either manually or through a CSV upload.
Assign topics or interview prompts relevant to each expert.
Schedule interviews automatically or set recurring calls (e.g., every Friday afternoon).
Let the expert record at their convenience.
Receive transcripts, briefs, and summaries automatically generated for your marketing team.
Review and publish.

No more scheduling Tetris, no transcription costs, no waiting for a copywriter to chase down quotes. It just works.

Q: What's one thing you wish more brands understood about content today?

A: That speed isn't the goal—authority is.

Anyone can produce content fast now. But producing content that's trusted, distinct, and clearly human—that's the differentiator. The next evolution of content marketing isn't about replacing people with AI; it's about amplifying human expertise using AI tools intelligently.

If you can capture your experts' voices consistently, you'll not only build authority—you'll future-proof your brand's credibility as the web becomes increasingly automated.

Final Thought

In an internet dominated by AI-generated material, brands face a choice: blend in with the noise or lead with authentic expertise. InterviewDroid bridges that gap—turning internal knowledge into your brand's most powerful content asset.

If you're ready to break free from the generic flood of AI content and start publishing with real authority, sign up for InterviewDroid's free tier today. Transform your experts' insights into your brand's competitive advantage.

Why Brands Need InterviewDroid to Scale Expert Content with Authority