Recent patents, Google guidelines, and algorithm updates all underscore Google's obsession with original, expert-driven content.

Let's dive deep into what Google actually wants—and how your brand can quickly and easily give it to them.

Google's Obsession with Originality (In Their Own Words)

Google doesn't keep secrets about what ranks well. In fact, they're almost shouting it from the rooftops:

Search Quality Rater Guidelines: Words like “original” and “unique” appear 131 times, often alongside indicators of quality like effort, skill, and accuracy. Google explicitly states: “High-quality content should be unique or original to the website.”
SEO Starter Guide: Clearly advises, “Make sure your content is unique.”
Official Help Centers and Google Experts: Regularly encourage site owners to reflect on “What makes your content unique?” Google's John Mueller emphasizes: “Content that brings something new to the table always has an edge.”

The takeaway: Before backlinks, technical optimization, or keywords, Google's first priority is originality.

Inside Google's Algorithm: Information Gain Explained

Google’s patent, “Contextual Estimation of Link Information Gain,” lays bare how originality is measured:

Sentence-level evaluation: Every sentence is checked against what the searcher has already encountered.
Semantic comparisons: Using vector models like Word2Vec, Google assesses how new or redundant your content is compared to existing pages.
Real-time ranking adjustments: During a search session, high-Information Gain (IG) content climbs, while repetitive information falls.
Conciseness rewarded: Dense, informative content scores high; fluff and repetition lower your IG score.
Human oversight: Google uses human quality raters to fine-tune their algorithm, reinforcing their commitment to real, human-centric originality.

What this means: Google actively rewards content that introduces genuinely new ideas, facts, or insights.

Why Traditional SEO Tactics Are Losing Ground

Old SEO playbooks won't help you in Google's new landscape:

Old Tactics	Problem in High-IG Environment
Rewriting top-ranking pages	Adds minimal value → IG score plummets
AI-driven paraphrasing	Content seems new, but feels familiar → readers disengage
Generalist writing on expert topics	Lack of proven expertise → weak E-E-A-T and lower rankings

If you're doing any of these, your visibility will suffer.

How Interview Droid Makes Unique Content Effortless

Interview Droid automates the expert interview process to effortlessly create original, high-value content:

Smart scheduling: Eliminates endless email exchanges.
AI-moderated interviews: Intelligent follow-ups that dive deeper and record HD-quality audio/video.
Instant transcription: Quickly extracts highlight quotes, stories, and data.
SEO-ready content briefs: Instantly generates structured outlines, FAQs, and schema recommendations.

Here's why it aligns perfectly with Google's requirements:

Google's Priority	Interview Droid Solution
Information Gain	Exclusive insights, stories, and quotes you won't find anywhere else
E-E-A-T (Experience, Expertise, Authoritativeness, Trust)	Expert-validated information boosts credibility and authoritativeness
User Satisfaction	Readers find answers not available elsewhere, reducing bounce rates and increasing engagement

Your Step-by-Step Playbook for High-IG Content

Identify SERP gaps: Analyze top-ranking pages and spot what's missing—facts, unique angles, or data points.
Conduct expert interviews: Use Interview Droid for seamless, insightful conversations.
Extract golden nuggets: Highlight unique quotes, anecdotes, and contrarian views.
Craft with intention: Begin sections with unique insights unavailable elsewhere.
Showcase expertise: Clearly present author credentials and source citations.
Trim redundancy: Focus on original insights—link to well-covered topics instead of repeating them.
Publish and optimize: Continuously track engagement and add fresh interviews as needed.

Checklist: Is Your Content Ready for Google's New Standards?

Unique quotes or data points unavailable in current SERPs
Clear and verifiable author expertise
Minimal fluff, maximum value per paragraph
Primary source citations and credible references
Actionable insights for readers to advance their knowledge

Conclusion: Unique Content Isn't Just Ideal—It's Essential

Google's documentation, patents, and updates all align on a simple truth:

Teach your audience something new or watch your rankings slip.

Expert interviews are the quickest, most scalable way to ensure consistent Information Gain—and Interview Droid makes capturing those insights effortless.

Ready to elevate your content game?

Why Google Rewards Unique, Expert-Driven Content—and Why Your Brand Needs Interview Droid